Dual Coding Theory

Dual coding theory is used in this ad because you see the language, practice like champions and we believe, then you process the visual stimulus. The colors and size of the words helps the words to stand out, rather than the door frame, or the brick wall. These two phrases are the first things that draws you attention to them when you look at it. You first read them, then you notice how colorful they are, and the two processes come together and make you remember it.